Renewable Matter # 14 / January-February

Penelope's Lesson

Interview with a Erin Meezan


The story of Ray Anderson, the father of industrial ecologism. How he transformed his manufacturing company into a symbol of the circular economy which today produces textile flooring using 80% of regenerated or recycled material.

 

 

After re-reading the myth of Penelope’s web, it is possible to find much more than a simple ruse to cheat the suitors, but a symbol of the reversibility and circularity of processes. Everything can be taken apart and done again, with some guile.

Probably, when Ray Anderson, the American entrepreneur thought about a yarn for textile flooring which could be disassembled and...

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