Renewable Matter # 12 / September-October

The Dame Who Sank the Linear Economy

Interview with Ellen MacArthur

by Emanuele Bompan, interview with Ellen MacArthur

How and why an experienced yachtswoman has become the icon of the circular economy. The story of Ellen MacArthur and her foundation, a true global force to help the old economy’s transition.

 

 

Energetic, discrete, influential, outspoken, complex, Ellen MacArthur is the Dame of the circular economy. She convinced Google and the World Economic Forum that the linear model is over and that the way we produce and consume across the world can actually be changed.

Ellen McArthur...

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