Renewable Matter # 09 / March-April

DeVine Land

by Sergio Ferraris

Focus on Wine

 

How to advertise and promote the excellence of a territory and its product – wine – with quality packaging which respects sustainability. 

 

Comieco has launched a challenge to promote a product and a territory through sustainable packaging. What makes this endeavor even more interesting is the fact that the territory in question is a UNESCO World Heritage site, located in a country like Italy which possesses the greatest number of such sites: 51 as compared to China, which comes in second with 48. 

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