Renewable Matter # 06-07 / October-December

The Future of Lego Bricks is Bio-Based

by Mario Bonaccorso

An environmental about-face for the world’s largest toy manufacturer. Forsaking its partnership with Shell, the Lego Group now wants to reduce its environmental impact and use sustainable materials.

 

Lego bricks of the future will be bio-based. The world’s largest toy manufacturer has decided to invest in research and development to find new, sustainable materials for the production of its famous bricks and their packaging.

The company, which was founded in 1932 in Billund, Denmark, and has enchanted millions of children worldwide since 1949 with its...

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