Ecopneus is working hard to overcome all the bureaucratic obstacles that make recycling more difficult than incineration. Today less than a third of gathered end-of-life tyres (ELTs) are recovered as matter and two thirds are recovered as energy, but by 2020 these percentages need to be reversed
Armando Testa, Pirelli Elephant, 1954 ©Pirelli
Ecopneus has come a long way in less than three years. It is a not-for-profit...